The #EndPovertyinPakistan movement is a call to action aimed at reducing poverty levels in Pakistan. Poverty is a major issue in Pakistan, with millions of people living below the poverty line. There are 44 million people stuck in generational poverty. Generational poverty happens when families get stuck in a cycle of disadvantage because of lack of proper nutrition and quality education.  Lack of nutrition leads to stunted growth and underdevelopment. Lack of quality education coupled with stunted growth means that this person will be unable to compete with another normal person. Therefore, they again end up being poor and this cycle of disadvantage gets repeated generation after generation. One generation needs to be supported to break this cycle but the reason it has not happened is because of lack of a system where this support can be provided in a systematic fashion.   

 My Impact Meter is such a system which leverages technology to provide the scale, trust, visibility, equitability and impact measurement to systematically eradicate poverty in Pakistan.   

On this platform, families can be adopted for basic grocery and education in a transparent, personalized and visible fashion. Families can also be supported through donations to NGOs. If a family that has been blessed supports at least one family that is underprivileged, then, in theory, generational poverty can be eradicated. This was the model of the Prophet (S.A.W.S) as well where one Ansar family adopted one muhajir family and poverty was sustainably eradicated.   

We are asking colleges, universities, private companies, influencers, bloggers, NGOs, media, and all other organizations and people from all walks of life to come together to sign a pact and join the movement to end poverty from Pakistan – to make sure no one sleeps hungry, and every child goes to school. It will take all of us to join hands to end the pandemic of extreme poverty.   

  To kickstart this movement, we visited various universities, companies and organizations to onboard them to the movement and the response we got was very encouraging. We are so amazed to see the goodwill and sense of urgency that the organizations that we visited had towards eradication of poverty. We are highly appreciative of the partnerships forged during this week with esteemed companies such as Game District, Brand Spectrum, Wateen, Jerdoni, PITB, and Roshan Packages. Each of these organizations had something unique to offer, and we were excited to explore potential collaborations with them.  

Game District  

Expressing admiration for the initiative by My Impact Meter, Saad Hameed, CEO of Game District, pledged his unwavering support to the #EndPovertyinPakistan movement. As part of his commitment to the cause, he announced that his company, Game District, will leverage the My Impact Meter App to its full potential to assist individuals impacted by poverty. Saad emphasized the importance of collective action in addressing the issue of poverty and called on others to join the cause. Game District will add visibility and tracking to its usual ration distribution by leveraging the app.   

 Wateen  

Wateen is very excited to not only join the #EndPovertyinPakistan movement but also keen to explore possibilities to bring its Corporate Social Responsibility activities to My Impact Meter so that they can be effectively scaled, tracked, and made visible to employees. Adil Rashid, CEO of Wateen, and Ghulam Mustafa, CFO, both expressed their appreciation regarding the platform providing a framework to measure and report the impact of the CSR activities on a continual basis.  

Jerdoni  

Hassan Shah, CEO Jerdoni, vowed to be an ardent supporter of the #EndPovertyinPakistan campaign. As a gesture of his dedication, Shah declared that his company, Jerdoni, will harness the full power of the My Impact Meter App to assist those impacted by poverty and also offer special discounts and offers on its Jerdoni brand for those who support the movement. Shah stressed the significance of united efforts in tackling poverty and urged others to join the movement. 

Arbisoft  

Yasser Bashir, CEO of Arbisoft, praised the initiative and pledged his strong support to the #EndPovertyinPakistan campaign. As a demonstration of his commitment, he agreed to a pilot program to bring the Arbisoft’s Social Impact Program on to the platform. Through this program, Arbisoft will add impactees who are identified by employees to the platform to be able to receive services such as grocery and education in a transparent and visible way. Yasser highlighted the significance of collaborative efforts in addressing poverty and encouraged others to join the cause.    

Brand Spectrum  

While lauding the initiative by My Impact Meter, Anwar Kabir, CEO of Brand Spectrum, showed his resolve to be part of the #EndPovertyinPakistan movement to help eradicate poverty.  He assured that Brand Spectrum will be using the full potential of My Impact Meter App to help impactees.  

PITB  

Meeting with PITB was not only about the #EndPovertyinPakistan movement but how PITB and My Impact Meter can collaborate to create synergies at the technology level. The discussion included on exploring the potential of MIM to be used as a platform for the PITB ration distribution programs. We also talked about how PITB can provide support to make payments easier on the MIM platform. We also explored potential collaboration for better verification of deserving families. Mr. Faisal Yousaf, Chairman PITB, is a visionary and very helpful towards the private sector. He highlighted the significance of the movement and how PITB and MIM can partner to eradicate poverty on multiple fronts at both national and international level.     

Medialogic  

Mr. Salman declared his resolute commitment to the #EndPovertyinPakistan campaign. As part of his dedication, he announced that his company, Medialogic, a renowned media rating house, will utilize the My Impact Meter App to assist individuals affected by poverty. Additionally, Medialogic plans to include its own internally verified impactees in the list of beneficiaries who will receive support through the app and will use its extensive network of contacts to promote the campaign.

Kinetic Pakistan 

Mr. Salman Danish, Group CEO, Catalyst Venture, declared his resolute commitment to the #EndPovertyinPakistan campaign. As part of his dedication, he announced that his company, Medialogic and Kinetic Pakistan, a renowned media rating house, will utilize the My Impact Meter App to assist individuals affected by poverty. Additionally, Medialogic plans to include its own internally verified impactees in the list of beneficiaries who will receive support through the app and will use its extensive network of contacts to promote the campaign.

Roshan Packages  

Mr. Tayyab Aijaz, CEO of Roshan Packages and Ms. Rija Tayyab, expressed their support for the efforts of “My Impact Meter” and their commitment to contributing to the #EndPovertyinPakistan campaign by pledging to help eliminate poverty. They confirmed that Roshan Packages will utilize the My Impact Meter app to its fullest potential in adopting families to pull them out of generational poverty.   

 Reflecting on these partnerships, Kanwal Cheema, founder and CEO of My Impact Meter stressed the importance of making a significant impact in promoting the #EndPovertyinPakistan movement by following up on all these collaborations and seeing them through. “By staying innovative, building connections, and creating awareness, we can contribute to the economic growth and poverty reduction in Pakistan”, she stressed to the team.  

We invite you to join us in this mission and be part of creating a better world for all. Let’s leverage technology to bring transparency, equitability, visibility, and impact measurement to our charitable giving and adoption of families to allow the systematic eradication of generational poverty. Together, we can make a difference and build a brighter future for generations to come.